Digital marketing is an essential asset for wholesalers who want to connect with their customers. However, research shows that 62% of businesses are still missing out on the benefits it provides. This is because most do not have the time, resources or appropriate skills to implement a digital marketing strategy.
If this sounds familiar then the solution is to outsource your digital marketing to an agency. This will give you access to a team of experts who can help you plan, coordinate and carry out appropriate digital marketing activities.
What is digital marketing?
Digital Marketing is the use of online platforms to communicate with your target audience. These include websites, blogs, search engine tools, social media and email. The goal is to inform, promote or persuade current and prospective customers to engage with your business.
4 reasons to outsource your digital marketing:
It’s more cost-effective than employing a team of people in-house
Outsourcing your digital marketing means you have a full team of experts at the ready, along with access to all the platforms you may need. This means you don’t need to spend money on hiring and training new staff, or subscribing to platforms you don’t need.
It saves you time researching the latest digital trends and platforms
The success of your digital marketing is reliant on you keeping on top of trends and user behaviours. What was effective last year, may not be the same now. A digital marketing agency will have the knowledge and experience to tell you if you’re using outdated SEO tactics or clichéd email topics. This means you can be sure you’re getting the best results.
It removes the constraints of internal workloads so marketing activity is more consistent
Not having the time and resources to undertake digital marketing can make it come across in a haphazard and unprofessional manner. Some activities may have to be neglected to do something else. Alternatively, your digital marketing may stop because someone is on annual leave. This is where outsourcing your digital marketing is an asset. Your agency serves as an extension of your team, so you can scale and coordinate your marketing efforts.
It enables you to better track performance and activity through easy-to-understand reports
Many wholesalers that undertake digital marketing activities don’t have processes in place to track activities against costs. Most platforms do have reporting capabilities but the numbers can be overwhelming or difficult to interpret. Working with a digital marketing agency means you will receive regular updates that are easier to digest.
The key to success
If you are thinking about outsourcing your digital marketing, it’s essential you choose an agency that understands your business, your brand and the industry you work in. That way you can be confident that they will create relevant and suitable content for your target audience.