News and Industry Insights –
The latest B2B ecommerce updates
for wholesale distributors
3 customer touchpoints you can optimise to increase sales
A customer's path-to-purchase can be long and may stretch over many channels. For B2B businesses, there are additional complexities to consider, such as large volume orders, complex trade regulations, and intricate fulfilment issues. A positive customer experience...
5 reasons to upgrade to a digital-first ecommerce system
Wholesalers that fail to upgrade their ecommerce platforms to meet omnichannel demands risk jeopardising their brand and falling behind their competitors. Migrating to a digital-first ecommerce platform means you will have access to the most advanced tools and...
7 ways to unleash your omnichannel potential
The era of providing siloed ecommerce via a single website is dead. Instead, enabling your customers to trade with you seamlessly across all channels is the way forward. Legacy solutions lack the vital functionality needed to compete in today’s omnichannel world. A...
Is customer service in wholesale at risk of losing the human touch?
At Oporteo, we’re champions of Digital Transformation across the wholesale industry and all that it entails. However, despite the rising adoption of ecommerce, there remain concerns that digitisation will weaken long-standing customer relationships. We’re aware that...
5 Common Customer Service Problems Solved with Ecommerce
Providing excellent customer service can be a challenge for wholesalers if customers only have limited channels to communicate. However, customer service is just as easily achievable online as it is offline, and by diversifying your channels to include ecommerce, you...
Robinson Wholesale opts for Oporteo to maximise growth opportunities
Robinson Wholesale, an established wholesaler and sandwich filling manufacturer based in Cheshire, has chosen to implement leading ecommerce package Oporteo to support their on-going business growth. Robinson Wholesale opted for Oporteo as it offers sophisticated...
Are wholesalers at risk of losing customers by not having a PIM System?
Your 'mission' or 'promise' to customers is a core part of your business, it tells them exactly what they can expect from you. You may promise to provide exceptional customer service, be the most competitive on price, or invest in the latest technologies to meet...
How inflexible web ordering systems stifle business growth
Did you know that businesses can spend up to 60% of their IT budgets on running outdated and ineffective systems? While the financial cost of maintaining these systems should be a major concern, there are several other ways that obsolete technology and unsuitable...
Online wholesalers see accelerated growth in first-half of 2021
With the help of ecommerce, wholesalers across the food and drink industry have been able to successfully maximise their sales amid the ongoing impact of Covid-19 and long-awaited Brexit. Our latest analysis of ecommerce shows revenue from online sales was 138% higher...