News and Industry Insights – The latest
stories from the B2B ecommerce sector
Is your website sticky enough to keep customers engaged?
A sticky website keeps customers engaged and entices them to hang around your site for as long as possible. It's essential to have a sticky website because the internet has thousands of websites, all of which are competing for your customer's attention. By...
Top tips to help you meet the Omnichannel Challenge
What does Omnichannel mean? Essentially, it means providing a single, seamless customer experience by incorporating all your sales channels and operational systems. The concept initially started in the retail sector in a bid to align in-store and online customer...
What are Progressive Web Apps and why do you need them?
We have previously spoken about the growth of mobile ecommerce and the need for responsive websites. However, as technology is continuously changing, we decided to follow up with our Oporteo Consultant, Andy Pratt, to see what’s new for mobile commerce. Q: What...
Why wholesalers need to ditch the spreadsheets!
The volume of data handled by businesses has exploded. There is now information on customer behaviour, market characteristics, product inventory and more, all of which provide valuable business insights. When used effectively, this data enables you to become...
Shopping Cart Best Practice for B2B Ecommerce Success
An ecommerce website is a vital sales tool for the wholesale distribution industry, now more than ever following the disruption caused by Covid-19. However, for an ecommerce site to be effective, it must meet your customer’s needs at every stage of their purchasing...
Direct-to-Consumer on the rise to help wholesalers ‘Survive and Thrive’
The calamitous pandemic that has gripped the globe for over a year has significantly changed consumer behaviour. People are making fewer trips to the stores to comply with lockdown measures, but as a result they’re buying more during each trip. In addition, as the...
How to optimise the customer experience through digital transformation
Recently, there has been a greater recognition across the wholesale industry of the benefits that ecommerce can provide. Even the most hardened traditionalists who previously didn’t see their customers migrating online are recognising the need for digital platforms as...
Why digital transformations are essential now more than ever
As events surrounding the Covid-19 pandemic continue to unfold, businesses across the wholesale distribution sector are undertaking rapid digital transformations to adapt. Oporteo, a digital solutions provider to the wholesale industry, has been at the forefront of...
Food and Drink wholesaler opens Click and Collect service to public
Our customer T. Quality has been able to quickly adapt to changing circumstances by enabling the public to utilise Click and Collect their Oporteo ecommerce system. T.Quality, a national supplier to the fast-food and restaurant industry, has made their Click and...