0161 355 3000 sales@oporteo.co.uk

Ecommerce software designed
to help wholesale distributors
survive and thrive

B2B Ecommerce

Oporteo is a B2B ecommerce platform that offers you the opportunity to elevate your online presence and provide a market-leading service for your customers and prospects. It is a B2B focused and industry-optimised platform which can help you exceed your customer’s expectations, maximise market exposure and deliver a tightly integrated online/offline services. Through our unique approach, you will benefit from a rapid route to B2B online excellence.

Benefits of B2B Ecommerce

Increase Revenue with B2B Ecommerce

Increase Revenue

Increased reach and merchandising capability offers new and innovative opportunities to drive both incremental growth and new channel opportunities.

Lower Operational Costs

Lower Operational Costs

Oporteo helps reduce the costs of doing business, increasing your competitiveness and growing your bottom line

Grow Your Food & Drink Business

Grow Your Business

B2B ecommerce customers, educated by the retail sector are demanding the convenience and value added service facilities offered by online channels. Oporteo helps strengthen your customer service offer, helping to attract and retain customers.

Increase Business Agility

Increase Business Agility

Change in the market is always inevitable. Oporteo is simple to manage and change, so keeping your site current fresh, and responsive to market change and new initiatives is easy.

Reduced Cost of Ownership

Reduced Cost of Ownership

Lower the total cost of ownership through Oporteo software as a service, which covers software, support, maintenances and upgrades in a cost effective subscription model.

New B2B Ecommerce Opportunities

New Opportunities

Through its extensive reach and the low cost of customer engagement, the internet is enabling a number of disruptive business models and a platform for new channels and routes to market.

Key Features for Wholesale Distributors


Supports complex pricing mechanisms for customer specific pricing, discount and promotion models, all updated in real time.


Give your customers the same online experience they are accustomed to through retail websites.  Oporteo provides designs which are modern, intuitive to use, and convey your own brand personality.


Keep your site fresh and up to date with the easy to use visual designer. You don’t have to be a developer to make changes, while a complete separation of business logic and UI keeps the functionality safe.


Reduce customer service calls by giving your customers a holistic view of all their account activity.  Allow users to view orders statuses, invoices, statements, and outstanding payments.


Allow customers to find your products easily with the industry leading Elasticsearch algorithms. Give your users the Google-esque searching experience.


Access to an experienced customer service team as part of the Oporteo packaged solution.  Ensure maximum availability and performance with our optional hosting and managed service.


Optimised and Portable across desktop, mobile and tablet. Giving your customers choice and allowing them to order from you on the go.


Oporteo supports wholesale quantity mechanisms, such as cases and splits, with dynamic display pricing.


Increase your revenue channels by allowing supplier advertising on your store.


Project rich product data from your ERP or PIM solution, giving your customers access to the information they need to make informed purchasing decisions and access the technical data they need.


Time… For those customer in a rush, minimise ordering times with our quick ordering feature. Designed even to be usable with one hand behind your back.


Increase the basket spend of your customers with the ability to upsell products with better margins and cross sell complementary product while users browse your store.


Open your product range to public viewing to increase exposure and search listing (or not if you prefer).  Provide user management to your customers with integrated approval workflows, and user level purchasing permissions.


Oporteo offers a unique approach to integration. Designed to project your business data and logic directly onto the website from you back office systems, high levels of consistency is delivered to your customers and the costs and risks of developing and maintaining integration reduced.


Make informed business decisions with Oporteo’s analytics. Reduce abandoned baskets, bounce rates, gaps in the product range and increase basket sizes.


Have customers in different sectors? No problem, display different store fronts for different customer groups with tailored advertising, promotions, and catalogs.

B2B Ecommerce ROI Calculator

The deployment and uptake of ecommerce channels in the wholesale, distribution and food service sectors is accelerating, and the benefits and advantages for both suppliers and customers are being recognised. Significant and game changing returns on investment in digital is being seen which means there are many opportunities to grow revenue and reduce costs. Work out your Return on Investment by using our B2B ecommerce ROI calculator for Oporteo below.

Fill the values for your company, and click the calculate button. It’s as easy as that!

£50 Million


How we work out your Ecommerce ROI

Increase Revenue with B2B Ecommerce

Sales Order Processing Costs

By migrating your existing customers onto an online channel for sales order placement, the workload on your alternative order processing channels will be reduced, allowing you to reduce costs and/or re purpose resources onto more value added activities.

Lower Operational Costs

Customer service costs

In addition to order processing costs, a comprehensive customer service facility that enables customers to retrieve and view the status on orders, invoices and statements etc, will also reduce workload in your customer services area, provided your web site exposes a complete and consistent real time view of relevant customer information.

Grow Your Food & Drink Business

Order Error Costs

Consider the impact of order input errors. Although volumes are typically small, the impact can be significant both in terms of the costs of rectification (on customer services, returns processing, credit queries etc.) and the impact on customer satisfaction.

Increase Business Agility

Printed Media Costs

By providing comprehensive product information on line, the volume of printed media can be reduced. In addition, documentation can be made available online, further reducing stationary, printing and postage costs.

Reduced Cost of Ownership

Increased Customer Revenue

Upsell and cross sell techniques can be used to generate revenue from existing customer using your site. Missed opportunities for out of stock products can be reduced through the proactive offer of alternatives, and relevant promotions presented etc.

New B2B Ecommerce Opportunities

Additional Customer Revenue

As more and more B2B buyers research online, your brand and product offer may be exposed to a greater market of potential customers through natural and paid search. New buyers will be able to find you and customers who desire online facilities will be attracted.

Read our latest updates on Ecommerce

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