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Oporteo, a leading supplier of digital and ecommerce solutions, has launched its new Product Information Management (PIM) System. It promises to be a simpler way for wholesalers and distributors to manage, maintain and monitor their product data.

As anticipation for the launch grew on social media, Oporteo PIM was finally revealed at the Ecommerce Expo where the Oporteo team were exhibiting.

PIM is the latest product by Oporteo to help their clients overcome the challenges of today’s digital world. They launched an innovative ecommerce platform in 2017 which has already had great success. Andy Pratt, Oporteo Executive said “Ecommerce is a fantastic tool that enables businesses to increase product exposure. However, for it to be a success businesses need to store a large amount of product information, attributes and images.”

Oporteo found that this growth in product data was becoming a problem for their clients. Mainly because a lot of ERP systems only hold a limited amount of information. “Most product information recorded by businesses is not enough to comply with ever-increasing regulations. Nor does it provide customers with relevant and correct information on a consistent basis” says Andy.

Seeing a gap in the market, Oporteo set out to create a new solution. The result was Oporteo PIM. A central data repository designed for businesses who sell an extensive range of products, both online and offline. The key benefits being lower operational costs, less duplication of effort and better data quality.

“Our goal with Oporteo PIM was to help businesses overcome the struggle of having to manually manage vast amounts of product data” Andy concludes.

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