by Shannon Elkins | Mar 11, 2022 | Digital Strategy and Design, Ecommerce
A customer’s path-to-purchase can be long and may stretch over many channels. For B2B businesses, there are additional complexities to consider, such as large volume orders, complex trade regulations, and intricate fulfilment issues. A positive customer...
by Shannon Elkins | Jul 5, 2021 | Digital Strategy and Design, Digital Transformation
What is a customer experience, and why is it important? When most people think of customer experience, they think about the individual touchpoints’ customers use to interact with a business—for example, submitting a contact form, making a purchase, or even raising a...
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