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Tree of Life selects BCP’s “Oporteo” to replace their ecommerce offering and improve sales of their healthy, organic products.

Tree of Life HQ in Newcastle-Under-Lyme

Tree of Life is the largest wholesale distributor of nutrition and healthy products in the UK, Ireland and worldwide through their export services to Europe, Africa and Asia.

Tree of Life is the UK’s largest wholesale distributor of healthy, natural and organic products and they aim to “Make Health Easy” for their growing customer base.  They selected Oporteo for its simple and effective architecture which will revolutionise their service to the 1,200 independent retailers they supply across the UK on a daily basis.

With Oporteo, Tree of Life saw the opportunity to simplify their 3 existing ecommerce systems into one website, selling to both account and non-account customers.  They liked the idea of having a more consistent “retail” style user experience which would help extend their reach.  One of  Oporteo’s biggest advantages is the fact that B2B and food functionality are pre built into its template solution, so implementation can be low cost and rapid.  It is also future-proofed as the site design is flexible and easy enough to be adapted quickly when business needs require.  Oporteo will ensure Tree of Life is on the radar of existing and prospective customers and will help them stay ahead of the competition.

Key benefits include:

  • Integrated, real time customer service portal
  • Improved business agility and productivity
  • Fully responsive design, supporting desktop, tablet and mobile formats from a single site

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Oporteo Product Owner


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