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The saying goes that a business is only as good as its people; however, in a digital world that is now only partly true. People are a vital asset for any company, but they are also only as good as the information they can access.

All businesses are structured around information, whether it’s financial information, sales figures or customer details. Your employees must be able to utilise this information to meet customers’ needs and expectations. Otherwise, customers may feel their time has been wasted and become dissatisfied with your service.

These concerns have led many businesses to undertake digital transformations. The goal of which is to achieve greater operational efficiency by implementing systems, such as ecommerce solutions, that reduce overhead costs and create added value for customers.

However, these digital transformations are changing the scale and nature of information management. There is now a proliferation of data being created and maintained through various applications and databases.

Product information, in particular, is growing exponentially. Businesses with expanding product ranges now have to collate and publish a wider variety of descriptions, product attributes, categories, and images. In addition to any nutritional values, allergens and other legally required information.

Innovative retail companies are already providing impressive customer experiences through the availability of product information, and it’s raising the expectations of B2B buyers across all industries. Without timely access to accurate product information, communication between businesses and their customers will begin to fail.

One of the biggest challenges facing businesses today is the ability to manage this mountain of new product information, while ensuring it is always accessible and accurate. Therefore, companies need to ensure they have the appropriate Product Information Management (PIM) solution at the heart of their digital transformation strategy.

PIM systems make it simpler for businesses to manage, monitor and maintain all this product data. It consolidates everything into a central hub and makes it easier to distribute the information wherever it is needed. This type of system removes the need for all the additional spreadsheets, databases, and filing systems and ensures employees have access to accurate and relevant information for customers.

What’s unique about Oporteo PIM is designed for the specific needs of the wholesale and distribution industry. It not only provides businesses with a storage solution but has facilities to streamline the onboarding of data. It also includes workflows to ensure quality standards and links to a range of sales channels to ensure consistent distribution.

A PIM system can also supply reliable and timely product data across multiple applications and functions within a business. Therefore, companies can integrate all of their ERP, WMS and sales distribution systems necessary for successful digital transformation and provide omnichannel experiences for their customers.

Find out more about the features and benefits of Oporteo PIM here.

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